Demand Generation Lead

About Us:

Orchestry Software is a pioneering SaaS company in the Microsoft 365 space, committed to simplifying and enhancing workplace productivity through cutting-edge solutions. Our comprehensive platform leverages automation, workspace templates, and intelligent recommendations to drive workspace standardization, governance, reporting, archiving, and guest management. We empower organizations to streamline their processes and achieve greater efficiency and effectiveness.

Job Description:

As the Demand Generation Lead, you will own the entire demand generation funnel, from strategy through execution, with a focus on driving qualified leads to our sales team. You will work closely with cross-functional teams, including product marketing, sales, and content, to craft compelling campaigns and identify growth opportunities. This role requires a data-driven marketer who can both strategize and execute programs that scale effectively, particularly in B2B SaaS environments.

Key Responsibilities:

• Strategy Development: Design, implement, and refine a comprehensive demand generation strategy aimed at driving high-quality leads, pipeline growth, and revenue expansion.
• Campaign Execution: Lead the execution of multi-channel campaigns, including email marketing, paid media, SEO/SEM, webinars, content marketing, and account-based marketing (ABM) initiatives.
• Lead Nurturing: Build and manage lead nurturing programs that move prospects through the buyer's journey using personalized content, automated workflows, and segmentation.
• Marketing Automation: Own and optimize the marketing automation platform (HubSpot) to improve lead scoring, tracking, and reporting.
• Collaboration: Partner closely with the sales team to ensure alignment on lead quality, feedback loops, and improve conversion rates.
• Data-Driven Approach: Analyze performance metrics across campaigns to measure ROI, assess the effectiveness of programs, and make data-backed recommendations for continuous optimization.
• Budget Management: Manage and allocate the demand generation budget effectively, ensuring maximum ROI across all channels.
• Thought Leadership: Stay up-to-date on industry trends, emerging technologies, and competitive landscape to continuously innovate demand generation tactics.

What We Expect from You:

• Proven experience (5+ years) in demand generation or growth marketing in a SaaS or technology company.
• Demonstrated success in building and scaling lead generation programs, especially in B2B environments.
• Strong understanding of demand generation tactics across multiple channels including email, digital advertising, SEO, and content marketing.
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo, Pardot).
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and project management skills, with the ability to manage multiple initiatives simultaneously.
• Ability to work cross-functionally with product, sales, and customer success teams.
• Experience in the Microsoft 365 space is a plus, but not required.

Other Qualifications:

• Experience in managing account-based marketing (ABM) programs.
• Familiarity with SaaS pricing models and subscription-based services.
• Advanced proficiency with Google Analytics, SEMrush, or other digital marketing tools.
• Strong creative and strategic thinking, with the ability to develop innovative lead generation campaigns.

Why Join Us:

• Opportunity to play a key role in a growing and innovative company.
• Collaborative and inclusive company culture.
• Flexible remote work environment.
• Competitive salary and benefits package.
• Opportunities for professional growth and advancement.

If you're a driven marketing leader ready to take our demand generation efforts to the next level, we'd love to hear from you! Apply now to join Orchestry Software and contribute to our mission of simplifying digital workplaces.