Demand Generation Specialist

About Us:

Orchestry Software is a pioneering SaaS company in the Microsoft 365 space, committed to simplifying and enhancing workplace productivity through cutting-edge solutions. Our comprehensive platform leverages automation, workspace templates, and intelligent recommendations to drive workspace standardization, governance, reporting, archiving, and guest management. We empower organizations to streamline their processes and achieve greater efficiency and effectiveness.

Job Description:

As a Demand Generation Specialist, you will assist in executing marketing programs to generate and nurture leads. You will work closely with the go to market team to drive traffic, increase conversions, and support overall marketing initiatives.

Key Responsibilities:

• Campaign Execution: Support the execution of multi-channel demand generation campaigns, including email marketing, paid advertising, content distribution, and social media.
• Lead Nurturing: Assist in managing and optimizing lead nurture workflows and segmentation strategies.
• Marketing Automation & CRM: Help maintain and optimize marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems to track leads and measure performance.
• Event & Webinar Support: Assist in planning and promoting virtual and live events to drive lead acquisition and engagement.
• Content Promotion: Collaborate with content and product marketing teams to distribute assets that drive traffic and conversions.
• Performance Tracking: Monitor campaign performance metrics, create reports, and provide insights for optimization.
• Collaboration: Work closely with sales and marketing teams to ensure alignment on lead generation goals and handoff processes.

What We Expect from You:

• 2-5 years of experience in digital marketing, demand generation, or related fields, preferably in a B2B SaaS or technology company.
• Intermediate understanding of marketing automation tools and CRM platforms (e.g., HubSpot, Marketo, Salesforce, or Pardot).
• Strong analytical mindset with the ability to track and interpret marketing data.
• Experience with email marketing, paid media, or SEO.
• Strong communication and organizational skills, with attention to detail.
• A proactive, results-oriented approach with a willingness to learn and grow.
• Experience in the Microsoft 365 or IT management space is a plus, but not required.

Why Join Us:

• Opportunity to play a key role in a growing and innovative company.
• Collaborative and inclusive company culture.
• Flexible remote work environment.
• Competitive salary and benefits package.
• Opportunities for professional growth and advancement.

If you're a driven marketing leader ready to take our demand generation efforts to the next level, we'd love to hear from you! Apply now to join Orchestry Software and contribute to our mission of simplifying digital workplaces.